We are returning to the topic of “Personal Branding.” It is the most significant part of selling yourself. What do employers and peers assume when they see your resume, cover letter, business card, website, blog or even see you in person? Just as business market products/services to consumers, you are selling yourself to potential employers. Consider the 3 out of the 4p’s Product, Promotion, and Place.
Product/Service = YOU
We recommend personal branding because of what it can do to help job seekers with their careers. Right now, to most personal branding is just a buzzword. However, it is the remedy for enduring a competitive job market. From our experience working with job seekers, it can be tough even to get an interview, and that is only half the battle.
Resume after resume are submitted to organizations. Some will make it to the hiring manager's desk while others will be tossed away. How do you get into the pile they read? How do you set yourselves apart? Personal Branding is the solution. Think about what makes your product different from another. Identifying your skills and ability well and how the employer would benefit from it is the goal. In marketing terms, If you understand both the product and target market well, you will be able to sell it with the right mediums.
Don’t be left behind! What amazing product do you know that sells without Branding? Well, you are one of those fantastic products! BRAND YOURSELF!!
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